BSH Bosch und Siemens Hausgeräte GmbH – Product presentation
"Washing in a new dimension" was the motto of Bosch and Siemens' presentation of their latest generation of washing machines, highlights from all product ranges as well as marketing strategies and workshops for specialist dealers at a large-scale event. The BSH was the first company renting the complete Allianz Arena in Munich to provide an appropriate location for the top-class event.
Duration:
Six days
Six days
Location:
Allianz Arena, Munich
Participants:
About 10,000 trade partners from Germany and all over Europe
- Creation of an appropriate setting for the presentation of the BSH brands
- Coordination of product presentations, dealer trainings and supporting program
Our services:
- Cross-brand event concept
- Organization of an exclusive VIP event (supporting program, catering, communication, on-site support)
- Organization of the press conference
- Complete transportation logistics
- Multi-level visitor communication
- Hostess management (about 120 hostesses)
- Catering for the entire event
- Event organization (decentralized accreditation via bar code)
- Monitoring of all processes (accreditation, hostesses, catering, bus transportation) and troubleshooting
