Mercedes-Benz – European Dealer Event
In order to regain the no. 1 spot in the international customer service index (CSI), Mercedes-Benz supports the owners/executive directors of Mercedes-Benz car dealerships as well as their service managers to improve their service quality. The European Dealer Event was intended to inform and encourage the dealers on their way to achieve this goal.
A particular challenge of the European Dealer Event was the time and space coordination of two waves of visitors with 1,300 persons each. These two waves had to arrive at and leave the location at the same time without meeting each other. Divided in 18 groups, the participants passed through four simultaneous workshop phases following a very tight schedule. Moreover, the guests were accommodated in 21 hotels, which made transportation, travel and hotel logistics very challenging.
Duration:
Three days with two separate waves of visitors: owners/executive directors and service managers of Mercedes-Benz car dealerships
Three days with two separate waves of visitors: owners/executive directors and service managers of Mercedes-Benz car dealerships
Locations:
Salzburg Congress Center, Terminal Amadeus at Salzburg Airport, Hellbrunn Palace
Participants:
About 2,500 trade partners from 28 European countries
- Highly personalized guest service in tune with the "CSI no. 1" service concept
- Individual support for every participant (languages, group assignment)
- High service level through uncomplicated, fast processes
Our services:
- Basic concept of the event
- Participant coordination interface for 20 Mercedes-Benz country organizations
- Travel logistics (charter concept for 23 charter planes, complete management of flight connections)
- Complete on-site transportation logistics
- Hotel coordination in close collaboration with the Foreign Liaison Office of Mercedes-Benz (21 hotels)
- Luggage logistics from the check-in at the airport of departure to the hotel room and back
- Cloakroom concept (conformance to the strict corporate safety requirements, mobile cloakroom for the rapid handling of two parallel waves of visitors)
- Visitor communication in 19 languages for 60 different target groups
- Save-the-date notice, registration (print), event portal (online) including registration, confirmation sets including personal RFID card
- Hostess management (about 200 hostesses)
- Event management (accreditation at two different locations via RFID and web database)
- Monitoring of all processes (luggage, accreditation, hostesses, bus transportation, flight logistics, hotels) and troubleshooting
